The American Corporate Landmark Readies Once Again for Litigation

One of the biggest names in American industry is under fire. Complaints of racial discrimination have resulted in a lawsuit against Coca-Cola plants. The Coca-Cola brand is now under fire, with a total of sixteen employees joining together in the claim.
An Isolated Incident?
The accusations are clear, complete, and troubling. The sixteen Hispanic and African American employees claim use of the N-word on the job, other racially derogatory name calling, and preferential work assignments given to white employees while minority employees were forced to do dirty jobs. White workers were permitted overtime earnings, say the plaintiffs, while minorities did not receive the same opportunity. The plaintiffs claim that promotions were purposefully given to white workers in preference over minority workers. Equally troubling to some is that the charges were leveled not against one manufacturing plant, but two. This is not indicative of an isolated incident, but, according to the plaintiffs, a cancerous racial discrimination problem.
Coca-Cola’s Defense
Coca-Cola is firing back, claiming that many of the charges involve incidents that are years old, and resolved. In addition, the company claims several minority employees are defending the company as opposed to the workers who have brought the lawsuit. Coca-Cola further claims that no culture of racial or discriminatory practices exists at the two manufacturing plants in question, which are both based in New York. Finally, Coca-Cola claims diversity is a corporate value, an instilled passion of Coca-Cola associates around the world.
Past Litigation
Coca-Cola has lost racial discrimination cases before. Most notably, the company settled the largest discrimination case in American history in 2000. The accusations were similar: black employees claimed that Coca-Cola denied pay raises, promotions and positive evaluations based on race. The payout was nearly $200 million, a huge blow to a company that stands for American fun. At the time, the corporation avowed commitment to nurturing diversity in its workforce.
A Sound Case, or a Continuing Saga?
Is the latest chapter in Coca-Cola’s storied history of racial litigation a ruse on the part of over a dozen employees, or a legitimate claim against a company that never made good on its decade-ago commitment to ending illegal racial policies? Only the courts can decide.
Are You a Victim?
If you feel you’ve been victimized by discrimination, like the Coca-Cola employees discussed above, you need an attorney that knows racial discrimination law. Call the Law Offices of Valli, Kane & Vagnini now. Take action today to end racial discrimination in the workplace.