Augusta Golf Club Opens Its Doors to Women

Quietly and confidently, IBM has stood up for social change and progress. The company is supportive of same sex unions, especially in famously homophobic areas of the world like North Korea. The powerful corporation was key in instituting racial diversity in its workforce long before it was politically or culturally popular, its Equal Opportunity Policy remaining virtually unchanged since 1953. International Business Machines has been a strong proponent in putting women in places of power. One of the lead designers on the original IBM PC—which, along with the automobile and airplane stands as one of the greatest consumer inventions of the 20th century—was female.
While the company’s reputation as a computing powerhouse has been overshadowed by Microsoft and then Apple in the past twenty years (IBM left the personal computing almost a decade ago), it remains a singular voice in computing, and in progressive social policy.
IBM’s voice got even louder back in April. IBM has been a longtime sponsor of golf’s Masters Tournament, held at the Augusta National Golf Club in Georgia. The Club has always admitted IBM executives as members—until IBM hired its first female CEO, Ginni Rometty, in January 2012. Many thought that the Club should admit Rometty as a member, finally divesting itself of its historically male-only policy. The Club refused, garnering a media firestorm and threats to IBM’s sponsorship of the Masters. The Augusta was famously silent in defending its policies—until today.
Women admitted to the Augusta National Golf Club
In an about-face, former Secretary of State Condoleeza Rice and high-octane businesswoman Darla Moore, were admitted as the first two women to be granted membership to the August Club. Strangely enough, the Club has made no decision as of yet to admit Ginni Rometty (IBM continues to sponsor the Masters).
Golf and Social Progress
The Augusta Club’s longstanding sexist policies symbolize one of the ugly truths about golf: it is the United States’ least progressive sport. During Tiger Woods’ peak in the late 1990s, some clubs decided to admit minority members for the first time—a full thirty-five years after Alabama schools were integrated. As much as the PGA touts its progressive policies, golf remains glaringly behind the curve in terms of social progress.
Is It Legal for Golf Clubs to Discriminate?
The Augusta National Golf Club’s policy of not admitting women is, according to U.S. law, legal and legitimate. However, in many segments of our national culture, especially the workplace, discrimination is highly illegal. If you feel you have been discriminated against due to gender, race, sexual orientation, or religious belief, call the Law Offices of Valli, Kane and Vagnini to speak with a trained professional.